WhatsApp remains Brazil's #1 booking channel. Standard templates save 30–60 minutes daily.
Best practices
- Use customer name and exact time.
- One call-to-action per message.
- Emojis in moderation.
- Share booking link after first contact.
1. Booking confirmation
Hi {name}! ✅ Your appointment at {business} is confirmed: 📅 {date} at {time} Service: {service} Pro: {staff} 📍 {address} Reschedule? Reply RESCHEDULE or visit: {booking_link}
2. Reminder 24h before
Hi {name}, reminder for tomorrow ({date}) at {time} with {staff}. Confirm? Reply YES ✅ or RESCHEDULE 🔄.
Reminders cut no-shows up to 40% when sent 6–8 PM day before.
3. Reminder 2h before
{name}, see you today at {time}! 📍 {address}. Arrive 5 min early.
4. Deposit / Pix
{name}, to hold your slot on {date} at {time}, we request a R$ {amount} deposit: Pay here: {payment_link} Deadline: 2 hours.
5. Rescheduling
No problem, {name}! Pick a new time: {booking_link}
6. Post-visit follow-up
Thanks for visiting, {name}! Leave a Google review: {google_link} Book next visit: {booking_link}
7. Win-back inactive client
Hi {name}, we miss you at {business}! Book this week: {booking_link}
8. Waitlist
Slot opened Friday 6 PM with {staff}! Reply YES within 15 min to claim.
Automate without losing human tone
Manual copy works at first. Past 15 bookings/day, use automated reminders and a single booking link.
Sports venue owners use similar logic for court bookings.
Variables to save
{nome}— customer first name{data}/{hora}{profissional}/{serviço}{link_agenda}— Timezer booking URL{endereço}/{negócio}