Google Business Profile is a free storefront with map, photos, hours and reviews. Linking it to online booking captures immediate purchase intent.
Why Google + online booking
- Local search has high intent.
- Reserve button reduces friction.
- Reviews appear next to link.
- Google insights: clicks, calls, directions.
Step-by-step setup
1. Claim and verify profile
Visit business.google.com and verify listing.
2. Complete NAP info
Name, address, phone consistent everywhere.
3. Add booking link
- Edit profile → Booking.
- Paste Timezer booking URL.
- Save and test on mobile.
4. Enable Reserve button
Available for barbershop, salon categories.
Local SEO beyond the button
Correct categories
Primary category defines which searches you appear in.
Professional photos
At least 10 photos: facade, interior, team, service in action.
Weekly posts
Promotions with Reserve CTA.
Natural keywords
In description: neighborhood, services, online booking.
Reviews that convert
Ask for reviews post-visit. Reply to all within 48h. Target 4.5+ stars with 50+ reviews.
Use Google's review request short link in WhatsApp templates.
Barbershop, salon or sports venue
Same logic for sports venues: complete profile + booking link. Add court photos and peak hours.
Metrics to track
- Website/booking clicks
- Conversion: Google clicks → confirmed bookings
- Calls vs. bookings
- Map pack position for key terms
Common mistakes
- Broken link or generic marketplace URL.
- Outdated Google hours vs. real calendar.
- Inconsistent NAP.
- Ignoring negative reviews.
- No photos.
FAQ
Do I need my own website?
Not required — Timezer page works as booking landing.
Google Reserve vs. external link?
External Timezer link works universally with own brand.
Connect Google to your calendar
Create free booking page and add to Google Business Profile today.
Create booking page